Rafa & Associates LLC
Consulting Services
Business Strategy
New Product Development
Brand Marketing Strategy
Market Research (Quantitative and Qualitative)
Communications Strategy and Implementation
Communications Production and Project Management
Operations and coaching
Partial Client list
LIZZA GARZA HARRISON
Founder | Strategy Sherpa
Rafa & Associates, LLC
Strategy for Brands, Causes and Candidates
Over a 30-year career, Lizza has been a successful brand builder, delivering integrated marketing communications for national, international and Pan-European blue chip clients.
Lizza has experience across various sectors, having built a diversified career in client, agency and consultant leadership roles. Lizza has a track record of results-oriented success, bringing a breadth and depth of experience combined with endless curiosity and an entrepreneurial spirit.
In addition to Lizza’s brand communication experience, she transitioned a life-time of activism to strategic campaign consulting and professional roles in Democratic politics, starting with the 2018 mid-terms, by running a U.S. Congressional campaign that defied expectations. Lizza developed a plan for a Democratic challenger (to a 13-year Republican incumbent), that created a viable path to victory in an R+18 district. She led a team that narrowed an 18pt GOP advantage to 4.3 pts on election day; defying press and establishment expectations.